From the epic to the intimate, we create unique & meaningful experiences

Wētā Workshop Location-based Experiences

Our approach to location-based experiences is collaborative, bold & cinematic.

  • From award-winning exhibitions to themed attractions, art installations to immersive narrative-driven destinations. Our dedicated team provides expertise in creative vision development, experience design, project management and manufacture.

1756 Mare   Foal Statue at Mobility Pavilion 18 05 2020 wc
SS1 9955

Creative vision and strategic project master planning

Throughout the initial stages of a project, we bring our experience in creative development, story and narrative, IP generation, production management, and commercial development to define a creative strategic vision. We work with you to develop strategic frameworks that articulate your project’s creative vision and commercial business plans, and the creative strategy that supports this.

Blue sky development, ideas generation and concept design

Imagination and creativity are the lifeforce of any project, together they allow original and unique ideas to form. We pride ourselves on cultivating unique ideas and concepts.

Master narrative, script, and content development

Developing a strong master narrative is the heart of any creative project. Our creative team work toward creating a meaningful narrative that can drive the key themes, story development, and spatial design of your visitor experience. We believe that understanding a project’s subject matter is critical to telling an authentic story. We take the time to understand the research needs and work with a range of experts to bring credibility and reliability to each project.

181007748 277836620745525 4765562421886197072 n

Artistic and creative direction

Bold artistic and creative direction is essential to maintain the vision through both the design development and production phases. Our creative direction expertise covers a wide range of creative and technical disciplines throughout the life cycle of project, including concept development, design development, content creation, lighting and audio, spatial narrative, and technical integration.

Design development - schematic and detailed design

During the Design Development stages, the concept design is refined and developed into an informative package to instruct and direct fabricators, contractors, and vendors for bidding and tender purposes. Detail is brought to the creative vision through schematics, diagrams, reference, detailed drawings, and visualisations that indicate design specifications of scenery, signage, technical equipment, interactives, displays, materials and colour intent.

Multimedia content, lighting and audio, technical, interactive design and development

We design multisensory location-based experiences that require narrative, visuals, audio, lighting, interactivity, soundscapes, and technical show/set design to integrate seamlessly within the visitor experiences we create.  Our creative and supervision team are the project vision keepers and oversee all media, technical, and interactive elements. We work with our in-house media team and our media, lighting, audio, interactive and technical specialist partners to ensure the creative vision becomes reality.

MG 1336 091220 v2
174762443 268948278301026 2464493116366562275 n v2

Project supervision, project execution planning, fabrication documentation and tender packs

Our project management team ensure the guardrails of the project are firmly in place, maintaining creative milestones and working to develop designs that are achievable, operational, and financially sound. Our experienced team ensure communication, process, project schedules, contracts and budgets align to bring assurance to our team, project vendors and our clients.


Our 58,000 square foot facility houses a comprehensive range of creative departments across multiple disciplines. Our company works collaboratively across departments to deliver artworks, hyper-realistic sculptures, immersive scenic works, and interactive installations into location-based experiences anywhere in the world.

Fabrication and installation supervision

The Wētā Workshop team work closely with our clients to ensure all vendors have the necessary guidance to achieve the creative intent of the project. Beginning with base-build, full attention is paid to ensure the sculptural works, lighting, and soundscape are installed and perfected to the finest detail.

Recent Projects


dubai expo 2020

Expo 2020 Mobility Pavilion

Client: Expo 2020 Dubai


Unleashed Website Poster

Wētā Workshop Unleashed

Client: Wētā Workshop


2015 Gallilpoi Te Papa

Gallipoli: The scale of our war

Client: Te Papa Tongarewa


Bug Lab Poster

Bug Lab

Client: Te Papa Tongarewa


tcm web poster

Coming Soon: Traditional Chinese Medicine Botanical Museum

Client: Shambala

Get in touch

Looking for a creative collaborator to design, produce, and build your next experience or installation?
We'd love to chat.

  • Bold industry-acclaimed creative vision
  • Collaborative culture and strong network
  • Cinematic approach by five-time Academy Award winner
  • In-house multi-disciplinary production pipeline
  • From idea to install, we can manage it all